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Understanding Facebook Ads targeting strategies for 2026 performance is critical as Meta continues to shift away from granular demographic controls toward algorithmic audience matching. The platform’s transition to Advantage+ campaign types reflects a broader industry move toward automated optimization, which rewards campaigns built on behavioral signals rather than manual audience segmentation. The guide details how broad targeting combined with Advantage+ audiences leverages Meta’s machine learning to identify high-intent users at scale, reducing reliance on interest-based filters that have become less reliable since iOS privacy changes. Media buyers working across competitive verticals discover that letting Meta’s algorithm operate within loose audience parameters often generates lower customer acquisition costs and better conversion rates than heavily restricted manual segments.